PRODUCT ARCHIVE
Soup Sachet
PRODUCT DESCRIPTION
A Cupboard Classic with Added Breasticles
A reassuringly premium instant soup box combining familiar comfort, aggressively rounded branding and an entirely unnecessary quantity of tits.
Boobies Mug o’ Jugs Norks & Breasticles takes the conventions of brightly coloured instant soup packaging and pushes them somewhere considerably more mammary.
PUBLIC RESPONSE
Customer Reviews
★★★★★
“A surprisingly sophisticated breastiness. The Norks & Breasticles really bring out the jugs.”
Fanny Hands, Harrogate
★★★★☆
“Full-bodied, wonderfully rounded and finished with a delicate note of tit.”
Roger Titcombe, York
★★★★★
“Tits! Everywhere. Exactly what I want from a premium instant soup.”
Dickie Nips, Sheffield
BEHIND THE LABEL
Product Breakdown
ARCHIVE ENTRY
What
Outer box for instant soup sachets
When
August 2020
Origin Notes
As with a lot of food packaging, the original is bright, colourful and visually busy. That made it a good candidate for a complete Rude Pantry rebuild rather than a simple front-label joke.
Original vs Rude Pantry Version
| Original Product | Rude Pantry Product | |
|---|---|---|
| Parent Company | Premier Foods Group | Rude Pantry |
| Brand | Batchelors | Boobies |
| Product Name | Cup a Soup | Mug o’ Jugs |
| Variety | Cream of Vegetable | Norks & Breasticles |
| Dominant Theme | Vegetable soup; box shows half a kettle and half a cup of soup | Breasts |
| Barcode Numbers Spell | 5000175409078 | 2 15 15 2 9 5 19 = BOOBIES |
| Barcode Scans As | Batchelors Cup a Soup Cream of Vegetable with Croutons 4 Sachets | TITS |
Comparison
Full Designs
Development & Detail
Select any image to inspect the full-size source.
Notes
This was the first product I took to a supermarket to photograph on the shelf. Taking it out of a bag was fine. Putting it back looked considerably more like shoplifting.
