PRODUCT ARCHIVE
Jar Cooking Sauce
PRODUCT DESCRIPTION
A Curry Classic with a Saucy Secret
A reassuringly premium cooking sauce label combining rich curry-shop familiarity, bold flavours and a completely unnecessary amount of culinary filth.
Vagina Minge Cootchie Snatch takes the conventions of colourful curry sauce packaging and pushes them into a much more inappropriate kitchen cupboard.
PUBLIC RESPONSE
Customer Reviews
★★★★★
“Rich, spicy and surprisingly convincing. I never expected a jar of sauce to make my dinner so uncomfortable.”
Tina Trousers, Bradford
★★★★☆
“A decent curry sauce with an unforgettable label. My guests asked questions I wasn’t prepared to answer.”
Gary Clunge, Leeds
★★★★★
“Excellent flavour, excellent heat and the sort of branding you hide from your mother.”
Nigel P. Wankett, York
BEHIND THE LABEL
Product Breakdown
ARCHIVE ENTRY
What
Label for jar of Madras Cooking Sauce
When
December 2020
Origin Notes
The original design already has strong colours and a recognisable curry identity. It made a good foundation for a Rude Pantry rebuild where the label could become far more inappropriate without losing the feel of a genuine supermarket product.
Original vs Rude Pantry Version
| Original Product | Rude Pantry Product | |
|---|---|---|
| Parent Company | A B World Foods Ltd. | Rude Pantry |
| Brand | Patak’s | Boobies |
| Product Name | Madras Cooking Sauce | Mug o’ Jugs |
| Variety | Madras Cooking Sauce | Norks & Breasticles |
| Dominant Theme | Rich magentas and purple with scattered ingredients | Vagina |
| Barcode Numbers Spell | 5011308505055 | 7 18 15 23 12 5 18 = GROWLER |
| Barcode Scans As | Patak’s Madras Cooking Sauce Madras Cooking Sauce with Croutons 4 Cooking Sauces | GROWLER |
Comparison
Full Designs
Development & Detail
Select any image to inspect the full-size source.
Notes
This was the first product I took to a supermarket to photograph on the shelf. Taking it out of a bag was fine. Putting it back looked considerably more like shoplifting.
