PRODUCT ARCHIVE
Chocolate Cereal Bar
PRODUCT DESCRIPTION
Chocolate Cereal Bar
A chocolate cereal bar packaging project based on the transformation of a familiar commercial product into a Rude Pantry alternative.
A familiar cereal bar format rebuilt with an alternative identity and packaging treatment.
PUBLIC RESPONSE
Customer Reviews
★★★★★
“A proper bastard of a meal.”
Fanny Bottom, Harrogate
★★★★☆
“Big Crapbury energy.”
Roger Titcombe, York
★★★★★
“Delicate notes of what the fuck?”
Dickie Nips, Sheffield
BEHIND THE LABEL
Product Breakdown
ARCHIVE ENTRY
What
Box for chocolate coated cereal bars
When
August 2025
Origin Notes
As with a lot of food packaging, the original is bright, colourful and visually busy. That made it a good candidate for a complete Rude Pantry rebuild rather than a simple front-label joke.
Original vs Rude Pantry Version
| Original Product | Rude Pantry Product | |
|---|---|---|
| Parent Company | Mondelez International | Rude Pantry |
| Brand | Cadbury | Crapbury |
| Product Name | Bournville Brunch | Bournville Boulevard |
| Variety | Choc Chip | Crap Shit |
| Dominant Theme | Chocolate dipped cereal bars with choc chips | Excrement |
| Barcode Numbers Spell | 7622202219245 | 16 12 15 16 16 12 15 16 = PLOP PLOP |
| Barcode Scans As | Cadbury Bournville Brunch Choc Chip with Croutons 4 Sachets | Plop plops |
Comparison
Development & Detail
Notes
This was the first product I took to a supermarket to photograph on the shelf. Taking it out of a bag was fine. Putting it back looked considerably more like shoplifting.
