PRODUCT ARCHIVE
Yeast Spread Jar
PRODUCT DESCRIPTION
A Love-It-or-Hate-It Classic with Added Shite
A dark, intensely savoury yeast extract in the unmistakable squat jar, dressed in bold yellow, black and red packaging that has spent generations dividing breakfast tables.
Shite Original keeps the brutally simple identity of Marmite, but swaps the famous yeast pot for a potty, turns the decorative bursts into tiny turds and gives the whole love-it-or-hate-it proposition a considerably more literal interpretation.
PUBLIC RESPONSE
Customer Reviews
★★★★★
“Looks alarmingly convincing next to the real jar. I noticed the potty before I noticed it actually said Shite.”
Barry Turd, Leeds
★★★★☆
“Still excellent on toast, although the tiny excrement details make breakfast slightly less dignified.”
Mavis Plop, York
★★★★★
“Simple, stupid and beautifully executed. The barcode scanning as SHITE is the sort of unnecessary detail I appreciate.”
Clive Crapton, Harrogate
BEHIND THE LABEL
Product Breakdown
ARCHIVE ENTRY
What
Front, rear and lid labels for a jar of Yeast Extract.
When
February 2021
Origin Notes
One of the simpler labels I’ve emulated.
Original vs Rude Pantry Version
| Original Product | Rude Pantry Product | |
|---|---|---|
| Parent Company | Unilever | Rude Pantry |
| Brand | Marmite | Shite |
| Product Name | Marmite | Shite |
| Variety | Original | Original |
| Dominant Theme | Some sort of pot | A potty and excrement. |
| Barcode Numbers Spell | 50184453 | 19 8 9 20 5 = SHITE |
| Barcode Scans As | Marmite Spread Yeast Extract 250g | SHITE |
Comparison
Full Designs
Development & Detail
Select any image to inspect the full-size source.
Notes
I actually love Marmite, and eat it almost every day.
The photo was taken some time after the label was created, so part of the original label had changed.
