PRODUCT

Instant Noodle Pot

PRODUCT DESCRIPTION

Piss Knickers – Big Bad Bumhole

Hot noodles now. Big Bad Bumhole later.

A 90g pot of hot and spicy instant noodles with a bold savoury flavour and a quick, fiery finish.

PUBLIC RESPONSE

Customer Reviews

★★★★★

Hot and spicy! I gave it a vigorous forking and enjoyed it so much I even gave the rim a good licking at the end.

Louis Queefhead, Hebden Bridge

★★★☆☆

Excellent noodle flavour. I got hold of a particularly long one and managed to get the whole thing into my mouth with only a little dribbling.

Catherine Gobshiteshaw, Barrow-in-Furness

★★★☆☆

Spicier than a vindaloo suppository! I slowly moved the flap and gave it a stir. But I’d over done it, so it was a bit sloppy. The last few inches slipped out very easily.

Francesca Clungini, Turin

PRODUCT INFORMATION

Nutritional Information

Typical valuesPer 100g2 × portion (42g)
Energy1981 kJ / 473 kcal832 kJ / 199 kcal
Fat19.8g8.3g
of which saturates3.4g1.4g

BEHIND THE LABEL

INSIDE THE DESIGN

REAL WORLD DETAILS

Origins

CREATED NOVEMBER 2020

Instant Noodle Pot label and lid label.
It’s not immediately obvious when looking at a pot, but the label is distorted because it’s to fit on a truncated cone shape.

Full Design

The labels before appropriate distortion was applied to the main label, so that it would fit the pot.

Original vs Rude Pantry Version

Original ProductRude Pantry Product
Parent CompanyUnileverRude Pantry
BrandPot NoodlePiss Knickers
Product NamePot NoodlePiss Knickers
VarietyBombay Bad BoyBig Bad Bumhole
Dominant ThemeA Tuk-Tuk carrying a chilli amidst swirling noodles.A woman farting and various Swearing
Barcode Numbers Spell500011820354120 15 19 19 16 15 20 = TOSSPOT
Barcode Scans AsPot Noodle Bombay Bad Boy 90gTOSSPOT

Comparison

Development & Detail

It began as “Cunt Bubble”, but I went with “Piss Knickers” so it would have the same “P” and “N” word sounds.
This was still early in the Rude Pantry range, so instead of sticking entirely with the theme, I sometimes just annotated what I was thinking.
Just having to find reference, draw and colour some knickers etc. can take a lot longer than I expected.

In the Wild

Photographed in the supermarket.